Plumpton Racecourse has received official recognition from the national tourist board since 2010.
Areas under assessment included pre-arrival information, the racecourse’s website, journey planning, signage, welcome on arrival, the actual sporting event, toilets, catering and retail outlets.
After passing the assessments, the racecourse has been awarded a VisitEngland plaque illustrated by the organisation’s red rose logo.
James Berresford, Chief Executive of VisitEngland, said: “England has a world famous sporting heritage and for many parts of the country horse racing is at the core of the community. I can’t think of a more thrilling day out than a day at the races.
“The VisitEngland quality rose marque provides a recognised stamp of approval showing visitors that Plumpton Racecourse has been assessed along similar lines to a more traditional type of visitor attraction providing regular racegoers and first time visitors alike with a high quality, highly memorable experience.”
Claire Sheppard, Plumpton Racecourse Chief Executive, said: “I am delighted with the results of our assessment which took place on one of busiest days of the year (Ladies Day) and demonstrated that our staff provide an excellent experience for our visitors. The friendliness and helpfulness of Plumpton’s staff drew particular praise from the assessor.”
“This independent assessment, alongside a suggestions scheme from both racecourse customers and staff provides us with very valuable feedback on how we can continuously improve in order to offer an even better day out at the races.”
“The VisitEngland Quality Assured plaque will act as a stamp of approval showing visitors that a day’s racing is a quality experience and great value for money.”